MINNESOTA DEPT. OF HEALTH - THE TIME I QUIT

Most teens know vaping is bad for them. Ads have said it for years. What’s often missing is another truth: quitting is messy, lonely, and hard. Our latest campaign lets real teens share their raw quit stories—the good, the bad, and the ugly—so Minnesota youth feel less alone in their journey and find the strength to keep going.

Creative Lead: Zach Keenan

ACD: Dan Peters

Animation: Unlimited Time Only

Sound Design: Grey Ghost Sound

Next: Room to Breathe