Minnesota Dept. of Health — Room to Breathe
Room to Breathe is a judgment-free space designed to help Minnesota youth understand the harms of vaping and find quit support. For our launch campaign, we featured real teens sharing common stories of nicotine dependence — with the help of simple, cozy animation.
The campaign won a national gold ADDY.
Creative Lead: Zach Keenan
ACD: Dan Peters
Senior Designer: Aaron DeYoe
Animation: Foreign Fauna / Motion504