Minnesota Department of Health — Room to Breathe

What if instead of leading with fear, we led with empathy?

It’s the question that inspired Room to Breathe, a platform designed to educate teens about the harms of vaping. No judgment or shame. Just facts and resources. So when it came time to promote R2B on social, we knew we had to capture that same inviting tone—while delivering the facts. So we let real teens tell the story with the help of simple, artful animation.

Creative Lead: Zach Keenan

ACD: Dan Peters

Senior Designer: Aaron DeYoe

Add’l Writer: Emily Rudie

Animation: Foreign Fauna / Motion504