Minnesota Department of Health — Room to Breathe

What if instead of fear, we led with empathy?

This was the inspiration for Room to Breathe, an anti-vaping resource for teens to explore facts and find quit support—without the traditional judgment or shame. For our launch campaign, we invited real teens to tell real stories with the help of simple, nostalgic animation. Just this year, our campaign won a National ADDY.

Creative Lead: Zach Keenan

ACD: Dan Peters

Senior Designer: Aaron DeYoe

Animation: Foreign Fauna / Motion504