Minnesota Department of Health — Hey Norm

Confronting a friend about their vaping problem isn’t easy. It’s uncomfy. Even socially risky. So to help teens speak up without being a buzzkill, we created a conversational middleman. Meet Norm. He’s corny. He’s cringey. He’s all in on ending teen vaping.

Norm’s full, uncut infomercial. His mag-Norm opus.

Norm’s website, organized in the same fashion as his desktop.

For the full Norm experience, head to heynorm.org. And don’t forget to dial 1-833-HEY-NORM (1-833-439-6676). He’s eagerly awaiting your call.

Creative Lead: Zach Keenan

ACD: Dan Peters

Production: Plural Films