Special Olympics — 2026 USA Games Brand Platform

The 2026 Special Olympic USA Games are slated to be the country’s largest sporting event of the year. 4,000 athletes. 10,000 volunteers. 75,000 fans. Right here in our backyard.

But to call it a sporting event is limiting—it’s a homecoming for allies everywhere working to create a more inclusive future. So, we built a brand platform that doesn’t just celebrate inclusivity, but calls on champions everywhere to celebrate with us.

Creative Lead: Zach Keenan

ACD: Dan Peters

Senior Designer: Aaron DeYoe

Add’l Writer: Emily Rudie