FVP Automotive Batteries

Are car batteries inherently funny? Negative.

But can they be used in a humorous way to stand out in a competitive market?

That’s what we asked ourselves when devising a campaign for local auto parts manufacturer, FVP. We set out to tell a traditional longevity story using nontraditional elements. Once the phrase “long term relationship” was uttered, the idea of a romantically-themed campaign swept us off our feet.

TV spot that ran locally during Super Bowl LVI.

A radio spot written to sound like a jewelry store ad.

A mock-up of a print ad that ran in the Vikings Yearbook.

CD: Glen Wachowiak

Art Director: Tom Lincoln

Producer: Treavor Doherty

Production: Drive Thru Inc.