Altoids — Curiously Strong Spec Work

Altoids approached us for some minty fresh media thinking. As a writer, I couldn’t help but jump in and infuse each idea with that signature Altoids wit. These never saw the light of day, but it was a doozy of a week.

Full page New York Times ads.

OOH mockup for a board above a Starbucks.

OOH mockup for a board above a pizza joint.

OOH mockup for a board in Denver.

OOH mockup for a board in Denver. Fun fact, Denver has one of the largest dog populations in the U.S.

An OOH mockup for a board in—you guessed it—Denver.

Wild posting ads for the Kansas City area.

Uber Eats ad mockups.

Kiss cam mockup.

Interactive mural mockup.

Creative Lead: Jeff Berg

ACD: Dan Peters