Altoids — Curiously Strong Spec Work

When Altoids approached us for some minty fresh media thinking, we took it a step further—writing location and placement-specific headlines in Altoids’ signature witty voice.

Full page New York Times ads.

OOH mockup for a board above a Starbucks.

OOH mockup for a board above a pizza joint.

OOH mockup for a board in Denver.

OOH mockup for a board in Denver. Fun fact, Denver has one of the largest dog populations in the U.S.

Wild posting ads for the Kansas City area.

Uber Eats ad mockups.

Kiss cam mockup.

Interactive mural mockup.

Creative Lead: Jeff Berg

ACD: Dan Peters